For proprietors, Jose Morales and Family, Ay Caramba in New Brunswick is not only the name of their restaurant, but it’s what their clients say when they see the deliciously fresh and large portions of their amazing seafood dishes.

“I used to dream about having a welcoming place for locals and also for visitors wanting to experience a very casual and hearty fish meal”

“One of the differentiators of our restaurant Ay Caramba is that our prices are very competitive, much lower than most places in the area and our portions are very generous”

“We decided to feature a menu with standard old fashion recipes of fish dishes but also created an incredible selection of latin fusion meals with tasty sauces and side dishes like plantains” said Jose Morales.

The restaurant is open everyday of the week from early in the morning until ten in the evening, always welcoming their guest to a relaxing casual culinary experience.

SOCIAL RESPONSIBILITY

During the beginning of the Pandemic crisis, Jose and his team started to explore ways in which the restaurant could help his client base and the community in general. They felt that they had a social responsibility to support in recovery as the general economy of businesses and families in the county was highly impacted.

Ay Caramba decided to create a non-profit program to give non-perishable and unspoiled perishable food from his own food truck to the local community. This program operates twice per month on their parking lot. Residents in need, line up in the morning, sometimes over 1,000 individuals, and Jose with his team will give each person a free bag with various products, no questions asked.

“I have experienced adversity in my life and I feel great satisfaction giving back to my community. Thanks to them my restaurant is thriving and growing very fast. I’m grateful and will always find ways to support those around me” said Jose Morales.

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RECOGNITIONS

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